I awoke this morning to news of Tate & Lyle's semi-conversion to Fair Trade.  John Humphries interviewed a representative from the Adam Smith Institute and the Fair Trade Foundation.  Two economic sparring partners who clearly clashed with vigour!

He's a Believer!?

I graduated in Economics and I have even read half of Adam Smith's "The Wealth of Nations".  Adam Smith seemed to me someone whose views (or observations?) might have been used out of convenience.  I sought in this little post, to show that in fact Adam Smith may have advocated the market-distorting Fair Trade system.

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After a year of an exponentially increasing profile for green and environmental issues, it seems most companies are catching up with the 'game'.  Leaving aside the issue of whether these companies are doing it for the right reason and whether it really makes a difference, I have just encountered something of an impressive green blunder.

Clearly, size matters

 

"Colgate Total Professional Weekly Clean is a new and innovative addition to regular toothpaste, therefore we have changed the packaging to demonstrate this."  Let's be clear.  The 'cassette' style packet is about 15cm x 8cm x 1.5cm.  This makes it about the size of a small diary.  The tube contains 20ml of toothpaste and is about 8cm x 1.5cm.  The packet is stiff cardboard moulded to plastic.  It cost (in Sainsbury's) £3.79 which comes to nearly £20 if you bought the equivalent volume of a normal-sized tube (100ml).

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After posting an intro into Paris as potentially the most 'Eco' city in the world, I've been walking around seeing things which I should have included! Here's a bit more coverage then and be warned, I have almost certainly missed things off so further posts may well appear on this topic!

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The really great thing about being greener is it can combine better technology with sustainability with pure common sense.  After going through the entire griinu Compare catalog it is apparent that there are different scales of green-ness in products.

Thinner and Stronger 

Listening to You and Yours on Radio4 this week, I heard a story about new thinner glass bottles.  A leader here seems to be Adnams whose supplier O-I who won a "gold star" in the Starpack Awards 2007.  It shows how some effort and human ingenuity can create more sustainable designs.  Details.

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Where do I begin!

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Here's a traditional dilemma for the conscious shopper:

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So where did our green and fair trade, fair world endeavours begin? Was it with the formation of the United Nations in the post-war world? Was it when President Kennedy lifted us with hope and energy at one of the high points in his inaugural address? to join the “struggle against the common enemies of man: tyranny, poverty, disease and war itself.”

Or did they begin some 30 Years later at Rio, Brazil in 1992, when an unprecedented array of 179 Heads of State and Government (the largest assembly of world leaders ever seen at the time) gathered to agree upon the basis for “Agenda 21”? This was the Earth Summit and Agenda 21 was a comprehensive blueprint for sustainable development into the 21st Century.

Or some 15 years later, do our endeavours begin now? Well I’d like to think so, for those who haven’t commenced their actions already. I’d certainly like to hope so, yet with all the different claims and counterclaims about what’s actually happening to us and our planet, sometimes it seems simpler to just do something else.

There are those of us, who are lost in the jungles of suspicion and scepticism, where our only compass is that of scientific evidence, beyond doubt. We could at the very least begin by first attempting to understand more clearly the meaning of the word sustainability.

There are those of us who recognise the problems yet want the ‘best’ solutions to be implemented. This can often end up being a battle of ideas, for example with the proposition that nuclear power is the only green solution.

If we suppose that the best solutions could be where we act together then why don’t we reassess the consensus position achieved in 1992’s Rio Summit, a position that attempted to fuse ‘sustainability’ with ‘economy’. Why don’t we consider again the solutions placed before us in Agenda 21?

One of the interesting outcomes of Rio was that local councils could produce their own Local Agenda 21. The reasoning being that people in the area who have local knowledge are best suited to make sensible decisions for their future.

Within that local community then, Agenda 21 is a potentially powerful guide for individuals, businesses and governments. This is especially so when making choices and decisions for sustainable progress and development.

Agenda 21 is a huge document, with 40 chapters in 4 sections. It deals with:

Social and economic dimensions;- developing countries; poverty; consumption patterns; population; health; human settlements; integrating environment and development.

Conservation and management of resources:- atmosphere; land; forests; deserts; mountains; agriculture; biodiversity; biotechnology; oceans; fresh water; toxic chemicals; hazardous radioactive and solid waste and sewage.

Strengthening the role of significant stakeholders:- women; children and youth; indigenous peoples; non-governmental organisations; local authorities; workers; business and industry; farmers; scientists and technologists.

Means of implementation:- finance; technology transfer; science; education; capacity-building; international institutions; legal measures; information.

Yes that’s a lot of information. However if it’s our world as much as anyone else’s, then surely it must be our responsibility to be well informed.

That’s all well and good. However, some might say, what if I don’t have the time? What if I’m very busy? What do I do?

Do we need children to shame us? Some might say that problems can also be solved.

A children’s edition of Agenda 21 with contributions from 10,000 children in over 100 countries entitled Rescue Mission Planet Earth is very readable with pretty pictures. However it also focuses our minds towards solutions from a youthful perspective. As a result it’s more relevant, urgent, effective and possibly even more suited for today’s busy adults.

President Kennedy saw the potential of youth. His most successful legacy of the Peace Corps is testament to that. He also saw the value of the United Nations, (who helped publish produced “Rescue Mission”) referring to it as “our last best hope”.

We may feel there's a challenge facing us. Those of us who rise with the challenge then, rise with an emerald dawn.

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The typical problem for for environmental commentator is how can I stop sounding like a cynical kill-joy hell-bent on making people live uncomfortable lives growing potatoes?

I love this juxta-position.  It's something that makes thinking about the environment and taking action on it that bit more interesting.  I was reading up on some of the week's environmental news and I can across this report on the Today programme.  Shell Springboard grants money to organisations "who submit the most compelling plans for a product or service which helps combat climate change." (from shellspringboard.org).

The Pessimist Rises... 

No doubt any British reader will also be aware of the recent news of Shell's triumphant profit of more than £13.9bn.  Well I like a bit of maths.  The £13.9bn makes £38m per day, £1.5m per hour and about £26,000 per minute.  So £40,000 is just over 1.5 minutes of work.  Apparently they gave 8 awards in 2006.  Somehow, I feel Shell could be a little more generous.

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