After a year of an exponentially increasing profile for green and environmental issues, it seems most companies are catching up with the 'game'.  Leaving aside the issue of whether these companies are doing it for the right reason and whether it really makes a difference, I have just encountered something of an impressive green blunder.

Clearly, size matters

"Colgate Total Professional Weekly Clean is a new and innovative addition to regular toothpaste, therefore we have changed the packaging to demonstrate this."  Let's be clear.  The 'cassette' style packet is about 15cm x 8cm x 1.5cm.  This makes it about the size of a small diary.  The tube contains 20ml of toothpaste and is about 8cm x 1.5cm.  The packet is stiff cardboard moulded to plastic.  It cost (in Sainsbury's) £3.79 which comes to nearly £20 if you bought the equivalent volume of a normal-sized tube (100ml).

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After posting an intro into Paris as potentially the most 'Eco' city in the world, I've been walking around seeing things which I should have included! Here's a bit more coverage then and be warned, I have almost certainly missed things off so further posts may well appear on this topic!

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Where do I begin!

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